A course for lady entrepreneurs who want to learn, from the bottom up, how to create a brand that connects with ideal customers and clients. Topics include learning the foundations of branding yourself, to identifying your own voice and signature style, to creating gorgeous visuals that quickly communicate why you rock. This course is for those with ideas and dreams, or even an existing biz, who need a bit of guidance to learn how to pull it all together into branding strategies that will hook dream customers and clients, while letting your true self glow.
Your Instructor
We believe selling should be easy. We will teach you how to build a blossoming brand that hustles for you.
Anna Vargas:
Anna is a branding and visibility coach who owns a graphic design + creative agency. With almost a decade of design experience, including designing for a public relations agency, she has perfected her systems and knows exactly how to create a solid brand identity.
Anna loves anything pretty and helping lady bosses to create cohesive branding. She believes in embodying your brand with confidence and has helped hundreds of women find solid brand clarity through working 1:1 with them. An ideal day involves bulletproof coffee and lots of creativity while helping small business owners nail their ideal brand.
Anna Vargas currently lives in Chicago with her husband Omar and her gray tabby cat Siri.
Elizabeth Strawn:
Elizabeth is a brand and web designer who owns a design studio. Her journey with design began in 1996 (yes, really!) when she started teaching herself coding and web design. Elizabeth’s natural talent for brand design comes from a lifelong love of communication, psychology, and all things gorgeous, which are three essential parts of good branding and design.
Elizabeth believes in the power and magic that comes from creating your dream lifestyle and identity. She loves going deep with clients (like therapy for your business!) to identify those goals and then strategize. When your business truly supports every other area of your life, that’s alignment. And those beautiful feelings of knowing you’re showing up as your best self are what she wants to help you achieve with your branding.
Elizabeth Strawn currently lives in a suburb of Chicago with her husband Rob and their 4 kids.
Course Curriculum
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StartModule 1: What is a Brand, and Why Does it Matter? (13:53)
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StartModule 2: Establishing Your Niche Market (14:58)
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StartModule 3: Establishing Your Authentic Style (13:17)
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StartModule 4: Color Theory + Typography (35:55)
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StartModule 5: Moodboard 101 (9:13)
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StartModule 6: Social Media: Best practices and what to post where, when (30:17)
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StartModule 7: Social Media and Sales: How to Write Authentic Posts that Create Trust and Sell Passively (19:40)
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StartModule 8: Social Media and Sales: Using Sales Psychology to Craft the Perfect Pitch (19:40)
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StartModule 9: Social Media: Compelling imagery (45:48)
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StartModule 10: Social Media: Speaking + connecting to your Avatar (54:46)
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StartModule 11: Time saving IG and FB marketing tips (25:18)
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StartModule 12: Wrapping it Up and Tying it All Together into a Comprehensive Strategy (24:11)